With over 15 years' experience in journalism, I have a good idea of what magazines and newspapers are looking for. While no PR can honestly claim to guarantee your company news coverage, I have a wide range of contacts in the media and can ensure your material is angled in the right way and written in the right kind of tone for the market you are targeting. I can look at your company from the media's point of view and advise you about the best way to get your point across. I can also suggest potential markets and avenues you may not have even thought of. I can also advise on multi-media and social media strategies including setting up and writing a regular blog or Twitter account on your behalf.
From drafting and distributing a one-off press release about a new-product launch or event, to organising a sustained media campaign and fielding press enquiries on your behalf, I can offer a flexible PR package to suit your company's needs.
cop·y [kop-i] –noun: writing intended to be reproduced in print, often for commercial purposes [Origin: 1300-1350 [ME copie – something copied; wealth, abundance]
Every business - whatever you're selling - needs promotional literature of one kind or another. One of the reasons a lot of corporate copy sounds stilted and self-conscious is that it's written in-house by people who are too close to their product or the service they provide. It's not always easy to stand back from your business and see it through a prospective client's eyes, which is why you need a copywriter. Powerful, persuasive copy is a very effective tool for getting your message across. Get it right and it could have a serious impact on your company's business. Get it wrong, and the same thing could happen - but possibly not in the way you'd envisaged.
I can help you define your message and get it across to your customers without resorting to jargon, cliché or technical mumbo-jumbo. I will also make sure it's literate and grammatical without any embarrassing spelling mistakes. Whether you need copy for a brochure, a website or a mailshot - or even a regular blog to update your customers on your company's activities - I can help you to get into the mindset of your target audience and speak to them in a way they'll understand. Just give me your brief...
Copywriting projects I've done recently include work for the property and travel websites Key Italy and A Hotel In Italy.
With over 15 years' experience in journalism, I have a good idea of what magazines and newspapers are looking for. While no PR can honestly claim to guarantee your company news coverage, I have a wide range of contacts in the media and can ensure your material is angled in the right way and written in the right kind of tone for the market you are targeting. I can look at your company from the media's point of view and advise you about the best way to get your point across. I can also suggest potential markets and avenues you may not have even thought of. I can also advise on multi-media and social media strategies including setting up and writing a regular blog or Twitter account on your behalf.
cop·y [kop-i]